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Research papers

A communication audit

The communication audit, a fundamental, strategic study, is situated in line with traditional motivation studies. But contrary to the latter, it sets the primary of communication, supporting itself by the finding that brands are beings of discourse,...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Yves Krief
January 1, 1987
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Citation

Krief, Y. (1987a, January 01). A communication audit . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-communication-audit-


Research papers

An alternative viewpoint to the 'new' qualitative research

The discussion about ethics is probably a red-herring. It is difficult to damn an approach to qualitative research following the report of a marriage breaking up through participation in a ‘sensitivity’ group, only one of many group...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Sampson
January 1, 1987
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Citation

Sampson, P. (1987a, January 01). An alternative viewpoint to the 'new' qualitative research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-alternative-viewpoint-to-the-new-qualitative-research-


Research papers

The 'new' qualitative research: The reasons why?

This section contains, first, an introduction to the subject by Peter Cooper. There follows edited versions of three of the five papers from the 1984E.S.O.M.A.R. Rome Congress.

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: Peter Cooper
January 1, 1987
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Citation

Cooper, P. (1987a, January 01). The 'new' qualitative research: The reasons why?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-qualitative-research-the-reasons-why-